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We Are Idea Village

Welcome to the corporate site of Idea Village Products Corp., developer and marketer of some of the most successful consumer products in "As Seen on TV" history. Our greatest hits include the Finishing Touch personal hair remover for women, the Micro Touch men's personal groomer, the Handy Stitch handheld sewing machine and the EdgeMaster self-edging paint roller.

The visionary leaders of IdeaVillage pioneered the TV-to-retail model & built an organization that leads the field in maximizing TV products at retail. Our strategic partners include all of the leading discount retailers,major drugstores & specialty retailers in the United States.

Company History

IdeaVillage creates mass consumer demand via direct response TV advertising combined with broad senior level retail distribution.


IdeaVillage provides high volume items to retailers. Most of the company's product launches are treated as events at retail.


The company has pioneered the use of print, public relations, sampling, and FSI's within our industry.


The corporate focus is to develop successful product launches into long term brands.


Senior level retail relationships combined with high volume products, is the engine that creates in-store events, promotional end-caps, mass stack-outs, and numerous retail circular ads.

Retail Partners