Since 1999, we've been bringing innovative products to market under the As Seen On TV (ASOTV) banner. Headquartered in Wayne, New Jersey, we are dedicated to providing affordable, quality products offering solutions to life's everyday problems. Staying true to this simple business practice and employing aggressive national marketing and merchandising strategies is catapulting many of our products to the top performing position in their class. Today, our products are among the most popular line of consumer goods, including:
Finishing Touch – the #1 hair removal product for women (A.C. Nielsen, Unit Sales, All Channels, 52-weeks ending 12/17/2016). Sleek and discreet, our instant and painless line of beauty hair removal products include Lumina, Yes!, and the revolutionary Flawless.
MicroTouch – our grooming products for men include Brett Favre's Tough Blade, America's #1 wet shave at Drug (A.C. Nielsen, Unit Sales, Drug Stores, 52-weeks ending 7/17/16), while MAX continues to rank in the top 5 in men's trimmers in the country (A.C. Nielsen, Unit Sales, All Channels, 52-weeks ending 1/5/2015).
Copper Fit – the technology brand featuring Brett Favre brings innovative health and wellness and athleisure products to the 50+ market. Copper-infused compression garments are designed to help fight muscle and joint pain and support active, Live Limitless lifestyles.
HD Vision – A staple in high quality, affordable eyewear, our Night Vision WrapArounds fit over prescription eyeglasses to help reduce glare, improve clarity, and enhance color. Universally flattering style and fit. Over 12 million sold.
Other Current HIT Products on the market today – Comfort Click Belt, Yoshi Grill & Bake Mat, Rocket Copters, RC Pocket Racers, Egglettes and more.
Having cultivated one of the largest retail distribution networks in the country, Ideavillage's products are available nationwide in more than 77,000 various food, drug, and mass retail outlets as well as distributed in 7 countries. Success has enabled Ideavillage to actively support such charitable organizations such as the Breast Cancer Research Foundation, Cherish the Children Foundation, Boys & Girls Club of America, Make A Wish Foundation, and more.
Ideavillage Products Corp.
155 Route 46 West, 4th Floor
Wayne, New Jersey 07470