Originally conceived as a dot-com, IdeaVillage was launched in 1999 to integrate a Web-based product evaluation methodology with direct-response TV marketing. The intent was to leverage the Internet to scientifically select and validate new product ideas before fully funding them. While this methodology has evolved since the dot-com era, IdeaVillage continues to lead the industry in finding and developing quality contract manufacturing assets and expertise in direct-response marketing, we have brought to market dozens of the nation's best selling "As Seen on TV" products.